Nncontent strategy for the web audiobooks

Listen to the best audiobooks on scribd 30day free trial. Content strategy is a relatively new niche discipline in the digital space. Listen to the podcast, find the books, come to the conference, or join the community. But creating and caring for meaningful content is far more complicated than. We help companies create and implement strategy for content design, delivery, and governance. Additionally, free web personalization tools have been provided via the audioeye. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Content strategy for the web, 2nd edition 9780321808301 by halvorson, kristina and a great selection of similar new, used and collectible books available now at great prices. Content strategy for the web halvorson, kristina on. Unlock a library of audiobooks with a free 30 day trial. Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content strategy toolkit by meghan casey. New and experienced content strategists alike turn to these books to learn the essentials of content strategy.

It shares common ground with user experience ux, interface design, web development, seo, content marketing, public relations and traditional offline marketing. Further reading on content strategy if you are a content specialists like copywriter, someone with traditional content skills like journalist or a small business owner who just wants to maximize the impact of your own content to achieve business goals, you should learn the tenets of content strategy for the web. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Amazingly, this second edition doesnt just keep up. Content strategy for the web by kristina halvorson is the industrys goto handbook for creating and executing successful content strategies. Headquartered in minneapolis, minnesota, brain traffic serves clients worldwide. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. Expert resources for content strategy professionals and enthusiasts. This website is audioeye enabled and is being optimized for accessibility. A version of this article appeared in the 12142015 issue of publishers weekly under the headline. Recorded books is the largest independent producer of audiobooks in the world. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy.

This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Without meaningful content, your website isnt worth much to your key audiences. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Lessons and strategies to teach social comprehension.